STRIDE
Experience the Future of Footwear
The Challenge
STRIDE is a cutting-edge concept e-commerce application built for a high-end sneaker brand. The project focuses on "visual storytelling," blending standard shopping functionality with immersive 3D elements, dynamic animations, and a sleek, dark-mode aesthetic. It mimics a real-world brand drop, featuring countdowns, exclusive "tech" breakdowns, and a seamless checkout experience.
The Problem
Traditional e-commerce platforms for streetwear brands often feel static and transactional, failing to capture the hype, exclusivity, and tactile nature of premium sneaker 'drops'. Users scroll through grid lists without connecting with the product's innovation or aesthetic.
The Solution
We built a 'visual storytelling' platform that treats every shoe like a hero character. By integrating real-time 3D interaction (R3F), dynamic 'tech' breakdowns, and gamified elements like 'Race Day' countdowns, STRIDE transforms shopping into an immersive brand experience rather than just a catalog.
The Impact
The result is a high-performance web application that merges the utility of a shop with the engagement of a video game. It demonstrates how 3D web technologies can drive desire and retention in the luxury fashion space.
Key Features
Immersive 3D Experience
Integrates interactive 3D shoe models allowing users to view products from every angle using react-three-fiber.
Dynamic Product Showcase
A visually rich "Store Section" using glows, hover effects, and Framer Motion transitions to highlight flagship sneakers.
Modern Checkout Flow
A fully responsive, multi-step checkout process (Contact → Shipping → Payment) featuring realistic UI elements.
Interactive Narrative
Features like "Shoe Tech" breakdowns, a "Race Day" countdown, and a "Sneaker Vault" create a broader brand story.
Cart System
A persistent, accessible shopping cart drawer powered by React Context for seamless state management.
Technologies Used
